Saturday, July 2, 2011


Many authors are launching books left and right these days to get the word out about their new book.

As we know, first impressions are key to your potential readership. 

Here's some great tips on how to throw a banging book launch!

1. Decide on a theme. Either try to stay in line with the genre of your book or get really creative and go with a scene in your book.

*Sometimes being really creative allows for the attendees to truly tap into what your book is all about without even reading it.

2. Party favors!

*Creating party favors with your book as the center piece is key. There are so many little things you can create to make your book launch fabulous.  So coming up with a creative list of what you want is key an keeps you organized. Remmber, it allows you to showcase your book all throughout the party.

Also, as the book launch comes to an, send your readers home with a signed copy of your baby (book), so they don't forget.

3. Fun food!

*Having fun food (finger food that is) for your attendees allows for great lit convo and it saves your guest from leaving and having to go somewhere else.

4. Venue!

*The venue to launch your book is very imporant if not the most important. Planing ahead to secure a venue is key, especially if you have a long guest list.

*If your an author on a strict budget (like most) then use your head and get out in your community to secure a venue. For instance, if you don't have the money to secure the place you want, then coming up with a creative plan to get a place is key. Meaning, a give or take sort of thing. Sometimes if you give a little, then others will give alot.

5. Marketing!

*Launching your book is very important, so you want to create a buzz in your community to get the word out. Utilizing places like your local radio station, putting up signs, handing out fliers, and internet social media will increase the buzz not only for your book launch, but for your newly anticipated book.

As you set out to market your book launch, don't forget to have books available to hand out to the businesses that your asking to help you. They to want to know your the real deal behind the book your trying to create a buzz for.

6. Have fun!

*Remember to have fun in the process. It' alot of work, but in the end it's all worth it.  Your literary blood, sweat and tears will pay off, but only if you put forth the effort to make it a true success.

For more tips on throwing a banging book launch, or creative ways on how to market your book email us@

By: Literary Diva of Blogtalk Radio

No comments:

Post a Comment